Crisis Communication

Immediate Response Protocols for Emergencies

Introduction

When emergencies hit—systems down, security breaches, critical bugs in production—your immediate response sets the tone for everything that follows. Having clear protocols prevents panic, ensures appropriate people are informed, and demonstrates competence under pressure.

Why This Skill Matters

Poor emergency response creates chaos, delays resolution, damages trust, and can escalate small problems into major crises. Clear, practiced protocols enable fast, coordinated response that minimizes damage and maintains confidence.

Core Principles

  1. Assess quickly - What's the actual severity and impact?
  2. Notify immediately - Right people, right information, right channel
  3. Establish command - Who's coordinating response?
  4. Communicate status - Regular updates, even if "still investigating"
  5. Document as you go - Timeline, actions taken, decisions made
  6. Follow up thoroughly - Resolution, prevention, lessons learned

Good Examples

Immediate notification (within 30 minutes of discovery):

"URGENT: Production system outage affecting all users as of 2:15pm. Team is investigating root cause. Will provide update by 3pm with status and ETA for resolution. [Name] is coordinating response."

Regular updates (every 30-60 minutes):

"Update 3pm: Issue identified as database connection pool exhaustion. Implementing fix now. ETA 3:30pm for restoration. All data is safe. Next update at 3:30pm."

Resolution notification:

"RESOLVED 3:45pm: Service fully restored. Root cause: [explanation]. Immediate fix: [what we did]. Prevention: [what we're implementing]. Detailed post-mortem will follow tomorrow. All user data safe, no data loss."

Why It Works

Fast, clear, regular, specific about impact and timeline, demonstrates control.

Tips

  1. Create emergency contact list before emergencies happen
  2. Define severity levels and appropriate responses
  3. Establish communication channels for emergencies
  4. Practice: "Assess, Notify, Update, Resolve, Follow-up"
  5. Provide updates on schedule even if status hasn't changed
  6. Be specific about impact and ETA
  7. Never go dark during emergencies
  8. Follow up with detailed post-mortem

Connection to Other Skills

Requires managing emotions under pressure, delivering bad news, proactive communication on steroids, instilling confidence during chaos, coordinating teams, and following through with prevention.

Action Items

  • Create emergency response protocol document now
  • Build emergency contact list with phone numbers
  • Define severity levels: Critical, High, Medium, Low
  • Practice response: Mock emergency walkthrough with team
  • After any incident, conduct blameless post-mortem